When starting your own business, opening a new store or boutique, you have to solve many organizational and financial issues. As always, the budget is limited, and you have to determine what is necessary and what you can save on. It’s tempting not to spend money on renovating the space, thinking that the product or service you provide is primary. But, as practice shows, the interior design of the store is not a fad, but a factor that affects the financial result.
Even in a grocery store, where familiar and inexpensive products are bought, the old repair causes a feeling of disgust, and as a result – reluctance to buy. Fresh processing, neat appearance, competent illumination of products awakens appetite and the grocery basket or cart is filled to the top. There are other nuances: calculating the number of cash registers, arranging the shelves so that it is convenient to walk between them, laying a path through the store so that the buyer looks into each department – this is a way to offer the entire assortment of the store for selection.
The design of a store, boutique or sales counter is even more important if the need for a purchase is not so obvious. Branded items, beautiful underwear, souvenirs and decor, expensive appliances – the buyer buys more than just a thing. He wants to buy the style, he buys into the story that you as the seller tell him. And in this sense, the characteristic design of the store helps to attract the buyer to the store . Not the least role is played by the convenience of the space – a sufficient number of fitting rooms, inspection of racks with goods, the opportunity to test equipment. But it will happen later, when the buyer enters the store. And you need to attract the client even before that, when he is still walking around the shopping center, looking at the windows.
Frequent change of exposure in a fashion store is a feature of the job. Collections of fashionable clothes change at least four times a year, along with them the display of goods, and sometimes also the design of the store. Therefore, the interior design of a fashion boutique is universal or involves ways to quickly change the decor, arrangement of racks with clothes, because it is difficult to do even a cosmetic repair of the store every three months.
Often, when choosing a design, the theme of the store becomes decisive. Thus, jewelry stores rarely use light and modern design, it is a conservative field with extremely traditional expectations. If you want to surprise and impress visitors, choose a store in the style of steampunk. This style appeared recently, and it looks noticeable. But the aesthetic of the style comes from the Victorian era, luxurious and traditional, and in a jewelry store it will be appropriate. The interior of the jewelry store emphasizes the luxury of jewelry. Not the last role in the design logic is played by security here: decorations are expensive and it is risky to give store visitors free access to them. But no one will buy a cat in a bag, so a must-have setting for a jewelry store is protected glass showcases that open a view of the goods. The showcase’s multi-level spot lighting plays on the facets of the gems, showcasing each piece of jewelry. At the same time, the design of the store is strict and minimalist, so as not to distract attention from the beauty of the jewelry. The classic design style reminds us that jewelry is eternal and always in fashion.
At the same time, the stereotype that the interior design of an electronics store for electrician sacramento involves a large amount of glass and chrome parts is not true. Stores with high-tech design are common in the mass market segment, and it will not be easy to stand out against their background. At the same time, the classic style will favorably distinguish the store of expensive equipment, demonstrating its status. Some brands sell gadgets in stores with an interior that resembles a jewelry store, saying that this is also a luxury and a demonstration of status. Democratic technological brands will emphasize eco-style: light wooden showcases, unobtrusive decor aimed at young people and modern trends in society.
Successful store design is the result of painstaking work. It is not enough to come up with a concept, you need to think through the smallest details, and then carefully implement the project live. As professionals in your field, you know the value of professionalism. Acting by trial and error means spending money on every unsuccessful attempt, wasting time that can be used more rationally, and as a result, not making a profit. By entrusting us with the interior design, you will receive a room maintained in a uniform style and in accordance with the needs of the business. Interior designers will explain every detail – why it is better to do it this way and not another way. In each case, the design is developed from scratch, without the use of blanks and stamps. If you need an original design of the store – contact the phone numbers in the contacts.
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