Your fashions aren’t meant to be stuck in a closet. They’re meant to be displayed proudly on a runway surrounded by an awestruck crowd! And while you can’t necessarily “learn” a sense of fashion, you can definitely learn how to market your show to make sure people see your amazing styles. Here are five tips to promote your fashion show in 2024.
Hang posters in strategic locations around town
It might be 2024, deep into the digital age. But that doesn’t mean old-school marketing methods are long gone. Posters are still an effective way to spread the word about your fashion show, especially when it comes to staying local.
The beauty of the old-fashioned poster is that you can hang it in specific locations, and only people in those locations will see it. It’s not like the internet that goes to a worldwide audience, many of which wouldn’t likely travel to your show. It’s more localized, making your marketing effort more effective.
However, just like your fashions, your posters need to capture the eye of any passersby and encourage them to read more. Since you’re busy putting the final details on your show wardrobe, you probably don’t have time to design amazing graphics from scratch.
Luckily, there are thousands of free fashion poster templates available from websites like PosterMyWall. Choose the template that best fits your style, customize the designs with the drag-and-drop editor, and you’re ready to print.
Hang your posters in places where fashionistas might spend their time, like in shopping malls, schools, and clothing stores. You can also upload your poster designs to your website and social media channels to really expand your marketing reach.
Join social media groups
There are millions of groups on social media. Each is filled with people who all have a similar interest in a shared topic — many of which are fashion-centric with members who would likely be interested in your fashion show.
Do a quick search for groups related to fashion and see if any stand out to you. Specifically look for any that might be local to your area. Once you find a perfect group (or groups), join it and start engaging with the other group members. This is the perfect place to plug your upcoming show because you know everyone there has an interest in fashion!
Work with an influencer
Influencers are a serious marketing force in 2024. They’re people with large followings on social media who promote products, events, and brands in exchange for payment — typically in the form of money, but it can also sometimes be free products or maybe even fashion show tickets.
Currently, there are over 64 million influencer accounts scattered all across social media! All you need to do is find one, strike a deal, and get them to promote your fashion show to their followers.
Similar to your hunt for the perfect groups, it’s important to find an influencer who’s an expert in the fashion field. If an influencer is into fashion, it’s almost guaranteed that their followers are also into fashion and would likely be interested in your upcoming show.
Send personal invitations
This one is so obvious you’re going to be mad you didn’t think of it yourself. How do you get more people to come to your fashion show? Ask them!
Sending personal invitations is a very exclusive and exciting way to get more people to come to your fashion show. Everyone gets excited to be invited to an event — especially something as prestigious as a fashion show. Not only is it exciting, but it’s more personal. You took the time to write to them personally, meaning they’ll be more likely to attend than if they just saw a poster or an ad online.
Depending on the size of the venue, you can also include in your invitations that attendees are welcome to bring as many people with them as they like. If all your invitees bring their friends and family, it could increase your attendance exponentially!
Host a pre-show event
Of course your fashion show is going to be incredible, but it never hurts to sweeten the deal even more! If you want people to come to your show, throw a party beforehand.
Even if someone is on the fence about coming to your fashion show, they’ll definitely want to come to your pre-show party. And since they’re already at your party, there’s a good chance they’ll stick around for the show, get wowed by your amazing designs, and become a fan for life!
Fill the seats at your next fashion show
Your fashions deserve to be seen! So fill the seats at your next fashion show by creating eye-catching poster designs, joining fashion-related social media groups, working with an influencer, sending personal invitations, and hosting a pre-show party.
With all your promotional efforts working together, your designs will be the talk of the town in no time after everyone attends your fashion show!
