When it comes to Facebook marketing, businesses need to know what they’re doing. It is advisable to work with professionals such as Fanatically Digital, to have the right direction to follow.
If you don’t have tons of time available for social media marketing, here are five mistakes made by small businesses on Facebook and how to fix them:
- Not having a clear message on Facebook
Facebook is all about sharing your content with others on their newsfeeds; however, people will not come back for more if you do not have something valuable to share. You can use the information you collect from your customers via polls and survey questions to determine what they want out of your company.
Solution
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Use the information from your previous surveys to determine what type of posts will get the most engagement. If you don’t know what your target audience wants out of your business, start talking with them.
- Ignoring customer posts and comments
Customers are on Facebook to interact with companies they do business with, so it’s important not to ignore their posts or comments, even if you don’t have time to respond to all of them.
Solution
Respond to all Facebook messages within 24 hours to maintain a positive image of your business online, even if your responses are simply an automated “we’ll respond as soon as possible.” Customers should receive a response to their inquiries within one business day.
- Posting too much or too little content
Companies that post too frequently will appear pushy and desperate for attention, while those that post sporadically throughout the week will lose followers who are interested in their page’s updates.
Solution
Use a Facebook analytics tool, such as Hootsuite or HubSpot Social Inbox to determine how many times you should post on Facebook per day. Many factors determine the best number of posts per day, so test different frequencies to determine what works best for your Facebook page.
- Not engaging with other companies
Facebook is not only a platform for sharing updates; it’s also a place where you can create connections with other companies and build relationships that will help you achieve your business goals.
Facebook is an effective way to create brand awareness and increase engagement with your audience.
Solution
Please make a list of companies that you can connect with on Facebook and focus on developing relationships with them first. Once you’ve established some connections, find ways to help those companies, and they’ll more than likely return the favor by sharing your content through their social media channels.
- Not customizing your Facebook page
Having a business page on Facebook is not enough; you need to customize it to stand out from others using the same platform.
Customizing your Facebook page will set you apart from the competition and increase engagement with potential customers, leading to increased sales.
Solution
Use an app like Social Media Design Pack to create a custom tab for your Facebook page. Although you can use the app to customize the look of your Facebook timeline, its primary function is designing custom app tabs that will increase engagement with users by making your business’s Facebook page more visually appealing.
Final Notes
Above all else, use your Facebook analytics to inform the direction of your company’s social media marketing campaign. If you’re not getting as much engagement as you anticipated, consider how a change in strategy will affect your business goals and monitor those results before continuing with a particular method or tactic.
